Acquisition expands Pavone’s restaurant marketing offering
Harrisburg, Pennsylvania (RestaurantNews.com) Pavone Marketing Group (PMG), a Pennsylvania-based independent marketing and research holding company, acquired Vigor, an Atlanta-based branding and marketing agency specializing in the food, beverage and hospitality industries. Acquisition Will Expand PMG’s CPG Food and Beverage Marketing Specialization to extinguish.
Vigor has been developing restaurants and other brands for over 17 years through brand strategy, concept development and identity design to drive innovation, growth and loyalty. His clients have included Zaxby’s, Steak ‘n Shake, Marriott International, IHG, Evian, Pfaltzgraff, PBS, Speed Network, Hallmark Channel, Perfetti Van Melle, Hershey’s, Coca-Cola and more.
Vigor will retain its name, website, staff of 10 and location in Atlanta’s West Midtown.
“PMG is in the business of building brands, and specific to food and beverage, we have built our tempering agency as a dedicated specialist. Adding Vigor to our roster reflects an additional layer of our expertise. in this space,” said Michael Pavone, President and CEO of Pavone Marketing Group. “Strengthening our skills by offering a service line dedicated to restaurant marketing is a no-brainer, especially with everything the restaurant world.
Joseph Szala, Director of Vigor, added, “Vigor has launched, repositioned, revitalized and engineered restaurant brands for nearly 20 years. We master this space because we love this space. The acquisition of PMG is the perfect way to take our success to the next level. With their passion for storytelling, their dedication to the food space with their tempering agency, and their knowledge of data and analytics, we are in a great position to move forward.
The move marks the fifth acquisition in the past three years for PMG, following last month’s acquisition of east|west Marketing Group. The news also caps a year of explosive growth for PMG and its agencies, with PMG’s Pavone recently named one of the 75 fastest growing agencies in the country by Adweek.
Over 28 years, Pavone Marketing Group has grown to include six companies, each with distinct expertise. This group includes PMG’s trio of industry-focused agencies, including Pavona (healthcare, financial services, retail and entertainment customers), to extinguish (food and beverage marketing) and University (mature market and residences for retirees). PMG also includes wild fig (data, science and analytics), Jump (research and innovation) and Market Street Trust Design Co.. (packaging, logos, branding and web design).
To learn more about Pavone Marketing Group, visit pavonemg.com. To learn more about Vigor, visit vigorbranding.com.
About Pavone Marketing Group
Pavone Marketing Group (PMG), an Inc. 5000 company founded in 1992, is an independent, full-service marketing and research group comprising Pavona (consumer and business-to-business marketing), to extinguish (food and beverage marketing) and University (marketing for seniors and residences for retirees). It also includes WildFig (data, science and analytics), Jump (research and innovation) and Market Street Trust Design Co.. (packaging, logos, branding and web design). PMG has offices in Harrisburg, Philadelphia and Chicago. PMG’s customers include Sun-Maid, StarKist, Greystone Communities and OPTAVIA. For more information, visit www.pavonemg.com.