Restaurant marketing

Popmenu Raises $ 65 Million to Accelerate Development of Restaurant Marketing and Ordering Solution |

Popmenu plans to use the funding to accelerate the development of its all-in-one solution, Popmenu Max, which leverages patented menu technology and includes AI-powered features designed to help restaurants attract, engage, process and re-market to customers.

By RTN staff – 17.6.12021

All-in-one restaurant marketing and ordering platform Popmenu raised $ 65 million in a Series C funding round, bringing the total amount of funding raised by the technology solutions provider to over $ 87 million since 2018, including $ 17 million raised last October. Tiger Global Management led the new investment, with participation from Salesforce Ventures as well as existing investors Bedrock Capital, Base10 and Felicis Ventures.

According to a press release, Popmenu plans to use the funding to accelerate the development of its all-in-one solution, Popmenu Max, which relies on patented menu technology and includes AI-powered features designed to help restaurants attract, engage, process and re-market to customers.

The Atlanta-based solutions provider, which landed its first customers less than five years ago, is now said to work with more than 5,000 restaurants. The company offers its online ordering and marketing software for a monthly fee that starts at $ 269 per location.

“Today’s restaurateurs struggle to manage a mass of platforms, services, suppliers and subscriptions. Popmenu Max removes the hassle and complexity from a restaurant’s tech stack with a revolutionary all-in-one approach that lets operators decide how high tech or high-touch they want their customer experience to be. Said Brendan Sweeney, CEO and co-founder of Popmenu.

The cloud-based platform is designed to help restaurateurs give potential customers everything they need before they book a reservation through personalized websites and an advanced online menu platform.

“Restaurants have been at the forefront of mainstream news as all businesses reassess their strategy in a post-Covid world. As tech companies rushed to capture offsite transactions, Popmenu has remained focused on a full funnel solution that benefits restaurants holistically, onsite and offsite, to create a single source of technology for customers. This allows restaurants to consolidate costs and connections, streamline operations and tackle a tough job market. “

“The restaurant industry is undergoing a major metamorphosis and our focus has always been to act as a partner with restaurants throughout changing market trends and technological advancements,” said Tony Roy, President and Co- founder of Popmenu in a press release announcing new round of funding.