Restaurant marketing

Petpooja launches Tvito, a restaurant marketing tool enabling restaurants to engage with their audience through digital marketing

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Petpooja launches Tvito, a restaurant marketing tool enabling restaurants to engage with their audience through digital marketing

Posted May 26, 2022

With a user-friendly interface, Tvito by Petpooja will allow restaurateurs and even staff to choose from 50,000 customizable templates from over 20 kitchens.

New Delhi : Petpooja, a next-generation restaurant management platform offering state-of-the-art point-of-sale (POS) software to manage restaurant billing inventory, has launched Tvito, a revolutionary marketing tool for the restaurants. With over 50,000 customizable templates from over 20 cuisines, is intended to allow restaurants to engage with their audience through digital marketing in a simplified way.

Through a year-long research, the Petpooja team discovered that 30-40% of restaurants miss out on business opportunities due to lack of digital marketing on social media platforms. On average, restaurateurs spent INR 300 on a chart, which if delayed became an expense rather than a tool or investment. To help optimize costs, Tvito by Petpooja will provide restaurateurs with relevant content and design options on their smartphones within a minute.

The highlight of this game-changing tool is its simplicity. With three clicks, restaurateurs can post the promotional graphic to social media. Moreover, in the selected template, one can edit both text and image content, reposition and resize the logo, edit the food image and share it directly on their social media pages. With a simple and user-friendly interface, Tvito allows restaurateurs and staff to manage social media marketing seamlessly. And given this model, the app has been incredibly successful. In just a week after its launch, Tvito added over 3000 users from Play Store downloads. Currently, Petpooja offers free Tvito to restaurants. However, the platform plans to monetize the service at affordable prices, keeping in mind the rapidly growing F&B space among SMEs in India.

Tapan Patel, Vice President of New Initiative, Petpooja commented“The F&B space is growing at a breakneck pace in India, with new restaurants emerging frequently. design are key to helping them achieve this. With Tvito by Petpooja, restaurants can engage with their audience in a unique yet impactful way. We’ve designed Tvito specifically as an easy-to-use app that will enable staff and restaurateurs to leverage it to reach and acquire customers.We have already received a phenomenal response from restaurants using Tvito, and we will continue to improvise the tool to make it work better.

The platform soft-launched the tool at the 36th edition of AAHAR 2022, the largest food and hospitality B2B trade show after a 2-year hiatus, hosted by India Trade Promotion Organization (ITPO) in collaboration with Agricultural and Transformed Food Products. Export Development Authority (APEDA). Petpooja received over 12,000 visitors eager to learn more about the company and its offerings.