If you haven’t paid much attention to your menu in a while, you may be missing out on some very easy extra income. We’ve got three easy-to-copy restaurant tips that could dramatically increase your restaurant sales next year.
With all the buzz of technology in restaurant digital marketing, it’s understandable that the traditional bread and butter of restaurant marketing can fall by the wayside. We’ve gone back to basics to find the three most effective changes you can make to your menu right now to maximize your restaurant’s sales.
Indeed, restaurant marketing experts Placepull say that “Paying careful attention to the menu can prove to be one of your best internal tools for increasing your restaurant’s revenue.” Let’s take a look at three ultimate menu hacks, followed by some practical examples of how to achieve each one. dramatically increase your restaurant’s revenue.
1. Make their eyes dance
According to a Gallup survey, diners will browse your menu in less time two minutes. This means directing, guiding and seducing their gaze where you want them, and quickly. Here are some quick tips on how to get your customer to order what you want them to order, to increase your restaurant sales.
Declutter your menu. Without getting too corny, the scientists who calculate the numbers have decided that as humans, the more options we have, the less we will be able to make a choice.
These people in lab coats found the ideal number of dishes to be seven options per food category. RJ Metrics reports that loyal customers spend 300 percentmore, so simplify your menu to ensure they leave your restaurant fully satisfied.
Choose your dish that has the highest gross profit. When you place this item on your menu, put a simple box around it. iMenuPro.com says “There’s no better way to draw attention to a high-grossing menu item.”. You are now much more likely to sell your most profitable dish.
Get professional photos of your most profitable dishes. Brian Mennecke, associate professor of information systems says that “You respond to the image on the screen (menu) as you would respond to a plate in front of you”. This will certainly increase the chances of an instant purchase on your top earning meals.
2. Play with the price
Everyone likes to eat, but paying for it, well, not so much. Here are some practical ways to get your guests thinking about filling their bellies, not emptying their wallets.
Get rid of your dollar signs. Cornell University found that simply removing dollar signs increase in restaurant sales. It works because it helps your customers not associate your meals with parting their money.
For the same reason as above, state your prices in words rather than numbers.
Don’t put your prices in a column to the right, put it right next to your meal description. This prevents your budget-conscious customers from “scanning” for the cheapest options.
If your customers are on a budget, they usually won’t choose the cheapest option, as they might assume it won’t be that satisfying. So, by slightly increasing the price of your second-cheapest item, you’ll increase profits because they’ll naturally be drawn to that option.
3. Tell a story to your customers
For most people, going out to eat is a special occasion, almost like a mini-vacation from everyday life. By capturing the imagination of your customers, we can help them get carried away on their little journey and spend more with you.
The proof is in the pudding, as a Cornell study showed that telling a better menu story would increase sales of 27 percent. Let’s see how to wow your customers with their orders and increase your restaurant sales.
Don’t just tell your customers what the food is, tell your customers where it comes from. “Line captured in the pristine waters of Nebraska” or “Farm high in the pristine grasslands of the Sierra Nevada” are good examples. Your customer will smell the freshness and let their tummy command. Remember, telling stories is good, lies are bad!
Use branding. If you use branded ingredients in your food, use the brand name on your menu. This will help tell a story of trust and authenticity, with household names they know and love.
Even the material from which your menu is made is important. If you were a Michelin starred restaurant, you wouldn’t have your menu on a napkin. But if you were a rib restaurant, this might actually be a good idea. The details tell the story!
These are three very simple ideas you can do to change your menu easily but drastically. The best part is, once it’s done, it’s done, and it doesn’t require much updating or maintenance. Imagine what a noticeable increase in restaurant sales would look like to you.