Traditional marketing doesn’t work like it used to. Find out why and what works and how you can use these techniques to stimulate growth.
It is becoming increasingly difficult for restaurant brands to generate additional income. Relying on traditional mass marketing techniques risks missing a lot of customers and missing the mark of those you reach. Here’s why:
- One-third of consumers say the ads they see are inappropriate or irrelevant.
- Two-thirds say they hate ads because they’re boring or intrusive.
- And 84% of consumers say intrusive ads create a low opinion of the brands being advertised.
So if marketing is broken, what’s the solution?
Watch the quick webinar featuring Jamie Turner and Chuck Moxley, authors of “An Audience of One,” as they discuss the top three consumer changes that are shaking up restaurant marketing and how brands are driving a significant increase frequency of customers and spending by adopting one-on-one marketing.
They share recently released benchmarks based on analysis of over 10 million promotions from nearly 4 million consumers across multiple restaurant brands over three years. Watch to learn:
- What types of offers really matter?
- The dramatic impact of personalization on the performance of the offer.
- How much is a one-to-one opt-in consumer worth?
You’ll also hear Deena McKinley, Marketing Director of Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches, talk about why they are embracing the shift to one-on-one marketing and how it impacted their bottom line. And why building a digital audience is more important than ever for restaurant brands.
About the presenters
Papa Gino Pizzeria and D’Angelo Grilled Sandwiches
Deena McKinley is Marketing Director of Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches, two iconic New England local brands established in the 1960s and much loved by New England natives. With 20 years of experience in national, regional and local multi-unit restaurant concepts, Deena oversees digital, brand and local marketing, customer journey, strategic marketing planning, catering and customer experience for two brands.
Internationally renowned author, university professor and management consultant
Jamie speaks about leadership, persuasion, and marketing at events and conferences around the world. He was recognized as one of the Top 10 Speakers by CareerAddict (along with Ariana Huffington, Daymond John and Gary Vaynerchuk). Its client list includes The Coca-Cola Company, AT&T, Microsoft, Verizon, SAP, T-Mobile and Holiday Inn. You may have seen Jamie in Inc., Entrepreneur, Business Insider, or Forbes. He is also a regular guest on CNN and HLN, where he delivers segments on Marketing, Persuasion, and Leadership. Jamie is the co-author of several business books, including An Audience of One (to be published by McGraw-Hill in October 2021).
Senior Vice President of Marketing
Chuck is a marketing practitioner with over 25 years of experience in brand and agency marketing. He is the senior vice president of marketing for Mobivity, whose clients include many top QSR and fast casual brands. Chuck has developed innovative marketing programs for dozens of brands, including Chick-fil-A, Lee Jeans, Subway, AT&T, Pepsi, Citgo, NFL, and Sears. He is a leading national expert on the convergence of technology and marketing and frequently speaks with companies and industry professional organizations on digital marketing, digital identity and the ethical use of data and its impact on business and society. He is co-author of the book An Audience of One with Jamie Turner.