As vaccinations continue to spread, customers are clamoring to return to restaurants everywhere. While that’s great in a vacuum, the reality is that the competition for the attention of these flocked diners is stiff. Many companies, especially smaller-scale operations with reduced budgets due to the pandemic, will find it difficult to differentiate themselves.
Fortunately, the iconic Rewards Network, a leading financial technology company providing marketing, loyalty rewards and capital programs for the restaurant industry, offers a comprehensive portfolio of solutions. While there is no dearth of marketing alternatives available to restaurant owners, only Rewards Network is focused on delivering a restaurant to its optimal customer.
“Our mission is simple,” said Stephen Fusco, president of Rewards Network. “We deliver full-price food to restaurants as well as valuable data to run their businesses. Most importantly, we provide these services without expensive or complicated technology integration, and we only charge our clients when we send business to them. ”
In addition, Rewards Network has long been known for the access it offers to restaurants in the capital. “Capital has traditionally been inaccessible to restaurants, so we’ve been there to offer both advice and solutions that meet their unique needs,” Fusco explained. Even with short-term federal grant options available, restaurateurs continue to seek working capital solutions that are compatible with the ebb and flow of their businesses. We’re unique in that we have skin in the game – we provide seed capital for the business we send to restaurants by marketing it to our 20 million members. No one else in the industry can say that.
As restaurants nationwide hit the reset button to welcome the public again, they are faced with the challenge of finding a customer who will pay full price for their fare. With a network of more than two dozen renowned national partners such as United Airlines, Marriott and American Airlines, only Rewards Network gives its restaurant patrons access to the nation’s wealthiest diners.
“There are many other marketing platforms. However, none of them are as effective or suitable for restaurants as Rewards Network, ”continued Fusco. “Most of the other platforms prefer to focus on reducing the prices of their restaurants. This means that restaurants run the risk of both reducing revenue potential and decreasing the value of their own brand. Additionally, many of our competitors are priced so that the restaurant pays a fixed cost that is unrelated to the actual performance of the program. No matter how restaurants choose to work with us, we only get paid when we are successful in attracting new customers to a business.
Not only should Rewards Network’s pricing model be particularly appealing to restaurants in a pandemic environment, their understanding and use of reward points rather than discounts also saves operators money.
“Discounts encourage customers to spend as little as possible. The rewards are the exact opposite. They encourage spending and loyalty. That’s why our customers spend more and come back more often, ”added Fusco.
Rewards Network offers its restaurant clients over 20 million rewards-seeking members. These include frequent travelers, corporate cardholders and highly motivated diners, who collectively spend over $ 750 million annually. “We’re putting the power of the world’s most sought-after loyalty brands in the hands of small business operators across the country. “
For more than 35 years, Rewards Network has worked tirelessly to support the industry, presenting customers with dining experiences they will love and empowering restaurants to reach their full potential. “There is an incredible amount of pent-up demand out there, and we see our members dining more and more frequently every day. Our goal is to help our restaurant clients realize the return on spend and provide them with the capital they need to invest in their businesses, ”concluded Fusco.
To learn more about Rewards Network, visit their website.