When it comes to building lasting relationships, customer engagement is key to establishing a foundation of trust between restaurants and their customers. A restaurant can benefit from customer engagement if it wants to increase the number of repeat customers entering its premises. It’s no longer enough to simply impress the customer with your delicious food and hospitality – restaurants need to take steps to ensure customers return.
Brett Linkletter, CEO and Co-Founder of Dineline is a restaurant growth expert who is changing the restaurant sales game. They help their clients find results-driven growth solutions, with some doubling their business in the first year of working with Dineline.
The name change from Misfit Media to Dineline
Focusing on a single, specific target audience means knowing exactly what those customers need if you want to cultivate a lifelong relationship with them. Limiting yourself to a niche is part of an overall marketing strategy.
Linkletter shares, “I started Misfit Media” originally in 2015 and in the beginning we worked with all kinds of brands across all industries. Later, we decided to focus on restaurants because we found they were the furthest behind in marketing and needed the most help. Once we settled in, we grew very quickly and continued to innovate our product. Since this year we have changed our name to Dineline to better reflect what we do in our industry.
Here are a few ways Dineline helps its customers drive business growth month after month.
- Capture leads and easily convert them into loyal customers with mass personalization
- Automate customer service and save time when communicating with potential customers (never miss a call in store or an online message)
- Exceed guest expectations before arrival by being active, aware and hospitable 24/7 from anywhere
Features of their results-driven solutions include:
SMS Missed Call Tracking
If a call is missed, Dineline sends a follow-up SMS to the customer.
Digital Coupon Marketing Platform
Capture leads. Create, send and use digital coupons.
Satisfaction surveys and opinion generation
Collect customer feedback and generate online reviews.
The first-ever fully customizable restaurant membership program.
With the help of Dineline, integration into various digital channels turns restaurants into machines for building relationships and driving sales.
Not a marketing plan, but a restaurant growth system
Linkletter shares, “It’s not a marketing plan, it’s a system designed for restaurant growth and it’s worked in all kinds of demographics. If there’s a potential customer base in your area, this program will get them in, keep them coming back, and show that it works.”
To date, Dineline has worked with over 1,000 restaurant concepts and they now run their entire service on their own proprietary software solution. With a proven track record of helping restaurants exceed their best months of sales, they act as the all-in-one growth solution restaurants need.