Acquisition expands Pavone’s restaurant marketing offering
Harrisburg, PA (RestaurantNews.com) Pavone Marketing Group (PMG), an independent, Pennsylvania-based marketing and research holding company, acquired Vigor, an Atlanta-based branding and marketing agency specializing in the food, beverage and hospitality industries. Acquisition will expand PMG’s CPG food and beverage marketing specialization to extinguish.
Vigor has been developing restaurants and other brands for over 17 years through branding, concept development and identity design to drive innovation, growth and loyalty. Its clients have included Zaxby’s, Steak ‘n Shake, Marriott International, IHG, Évian, Pfaltzgraff, PBS, Speed Network, Hallmark Channel, Perfetti Van Melle, Hershey’s, Coca-Cola and more.
Vigor will retain its name, website, staff of 10, and location in West Midtown Atlanta.
“PMG specializes in brand creation, and specific to food and beverage, we have built our quenching agency as a dedicated specialist. The addition of Vigor to our list reflects an additional layer of our expertise in this space, ”said Michael Pavone, President and CEO of Pavone Marketing Group. “Strengthening our skills by offering a range of services dedicated to catering marketing is a natural choice, especially with everything currently happening in the catering world. “
Joseph Szala, Director of Vigor, added: “Vigor has launched, repositioned, revitalized and created restaurant brands for almost 20 years. We master this space because we love this space. Acquiring PMG is the perfect way to take our success to the next level. With their passion for storytelling, their dedication to the food space with their hardened agency, and their knowledge of data and analytics, we are in an excellent position to move forward.
This is the fifth acquisition in the past three years for PMG, following last month’s acquisition of east | west Marketing Group. The news also ends a year of explosive growth for PMG and its agencies, with PMG’s Pavone recently named one of the country’s 75 fastest growing agencies by Adweek.
In 28 years, Pavone Marketing Group has grown to include six companies, each with distinct expertise. This group includes PMG’s trio of industry-focused agencies, including Pavone (healthcare, financial services, retail and entertainment customers), to extinguish (food and beverage marketing) and University (mature market and retirement life). PMG also includes Wild Fig (data, science and analytics), Jump (research and innovation) and Market Street Trust Design Co. (packaging, logos, branding and web design).
To learn more about Pavone Marketing Group, visit pavonemg.com. To learn more about Vigor, visit vigorbranding.com.
About the Pavone Marketing Group
Pavone Marketing Group (PMG), an Inc. 5000 company founded in 1992, is a full-service independent marketing and research group comprising Pavone (consumer and business-to-business marketing), to extinguish (food and beverage marketing) and University (marketing of residences for the elderly and retirees). It also includes Wild Fig (data, science and analytics), Jump (research and innovation) and Market Street Trust Design Co. (packaging, logos, branding and web design). PMG has offices in Harrisburg, Philadelphia and Chicago. PMG customers include Sun-Maid, StarKist, Greystone Communities, and OPTAVIA. For more information visit www.pavonemg.com.